Millennium Cities Initiative Launches Investment Promotion Handbook
[14 January 2010] -- Columbia University’s Millennium Cities Initiative (MCI) and the Vale Columbia Center on Sustainable International Investment (VCC) have published a guide for city investment promotion.
The Handbook for Promoting Investment in Medium-Size, Low-Budget Cities in Emerging Markets is intended as a tool for city administrators in cities of low-income countries to attract investment. It is a practical “how to” guide for city investment promotion, based on the experience of different investment promotion agencies and experts from around the globe.
The Handbook consists of the following ten chapters that cover the principal aspects of investment promotion:
Module I. The Handbook
- Module II. Introduction to foreign direct investment
- Module III. A framework for investment promotion
- Module IV. How to develop a city investment promotion strategy
- Module V. How to build a city investment promotion agency
- Module VI. How to market a city to foreign investors
- Module VII. How to target investors and generate leads
- Module VIII. How to facilitate inward investment
- Module IX. How to develop after-care and policy advocacy
- Module X. Next steps: moving city investment promotion forward
The preparation of the Investment Promotion Handbook was supported by the Government of Kenya, the Government of Finland and UNDP Kenya.
About the Millennium Cities Initiative
The Earth Institute of Columbia University launched the Millennium Cities Initiative (MCI) as an urban counterpart to the Millennium Villages Projects to assist selected mid-sized cities across sub-Saharan Africa in their efforts to achieve the Millennium Development Goals (MDGs).
By concentrating on policy analysis impacting foreign direct investment (FDI), the Millennium Cities Initiative aims to engender a climate in which foreign investment can thrive, thereby creating employment, stimulating domestic enterprise development and fostering economic growth. In addition, the MCI is helping the nine Millennium Cities to carry out needs assessments in a wide array of social sectors, the data from which will enable them to generate integrated City Development Strategies that are explicitly predicated on achieving the MDGs.